![]() Graham Lindsay, managing director, customer experience, Lloyds Banking Group, said: "This is the first step in our planned journey to the new Lloyds Bank brand. The majority of the group’s other Lloyds TSB branded business units are expected to follow suit during 2012. ![]() Lloyds Bank Corporate Markets will be the first UK-based part of the group to operate under the new name and will start its rebranding process later this year. It also stated that the planned approach also ensures "that the move to the new brand is carried out in the most cost effective way possible" by fitting in with the normal cycle of investment in our brands. The group has previously confirmed that its branches in Scotland will operate solely under the Bank of Scotland name.Īccording to the banking group, "the transition to Lloyds Bank will be carried out in several stages over the next three years" in an attempt to minimise the possibility of any disruption to customers. There will be no change to Lloyds’ brands Halifax or Bank of Scotland, and no change to the Lloyds TSB marketing department. ![]() The change in branding was first mooted in November 2009 when the group announced it would be selling a standalone retail banking business including the TSB brand name as part of the restructuring plan agreed with the European Commission. The finance group said that by the end of 2013 the majority of branches, products and services currently branded Lloyds TSB will operate under the Lloyds Bank brand.
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